This means whether you just opt for the button CTA, it’s also worth testing the inclusion of on-screen caption CTAs as well. However, your TikTok video content and ad captions shouldn’t just captivate eCommerce marketers also need them to convert. This shouldn’t surprise you, given the success of Branded Hashtag Challenges which are built around on-screen CTAs. Convert with On-Screen CTAsĬompelling calls to action are a vital element to any high-performing eCommerce marketing strategy, and TikTok is no different.Īccording to TikTok, video ads with on-screen CTAs see a 55.7% impression lift compared to those without. Ready to create high-converting TikTok video ads?
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